Even your coffee can help the environment
Grounds to Green Coffee Grounds Upcycling Program
Rooted in Hong Kong for over 40 years, 7-Eleven has grown with the city. We care about the environment and the community, and we’re committed to doing business responsibly and advancing sustainability.
In 2024, 7-Eleven launched Hong Kong’s first sustainable green cycle of care initiative – the Grounds to Green Coffee Grounds Upcycling Program. As the city’s largest coffee network, 7CAFÉ offers convenient, great-value freshly ground coffee while supporting food-waste recycling and caring for the planet. Grounds to Green turns that commitment into a sustainable green cycle of care – “giving coffee grounds a second life and caring for the Earth together”. We’ll continue to expand this roadmap so we can all live more planet-friendly, every day.
Giving back with flavour
With support from Foodlink Foundation, 7CAFÉ coffee grounds are collected for local charitable organic farms. Using food-waste composters, the grounds are turned into organic fertiliser to grow fresh vegetables, which are donated to ten charities across Hong Kong – including our long-term partner Pei Ho Counterparts in Sham Shui Po – to be cooked into hot meals for people in need.
Upcycling – from coffee grounds to craft beer
7-Eleven partners with Maxim’s Group, supplying 7CAFÉ coffee grounds along with surplus bread and crusts to local start-up BREER. Through upcycling, they brew two craft beers – Original BOB and Coffee BOB – a range recognised with multiple awards for both sustainability and taste.
From waste to worth – reborn as 7-SELECT products
We partner with multiple farms to convert 7CAFÉ coffee grounds into organic fertiliser. The produce grown is then made into 7-SELECT products – turning waste into ingredients, giving coffee grounds a new life and putting the circular economy into practice, adding environmental meaning to everyday food and drink.
School group visits
We’re extending the Grounds to Green Coffee Grounds Upcycling Program into education. With our charitable organic farm partners, we host regular school visits where students learn about the programme and get hands-on – applying organic fertiliser made from coffee grounds, harvesting seasonal produce and more. They can also join planting workshops at the farm to turn what’s often seen as waste into useful items.